Open access book on the demise of behavioural economics

The terrific David Levine – game theorist and expert on intellectual property issues –  is publishing on his website under a Creative Commons Licence, a new book, Is Behavioural Economics Doomed? He writes:

“Those who have read
about –
and who has not? – the current economic crisis may wonder just how
rational economic man or woman is. Behavioral economics has become the
modern rage. So is rational economic man – homo economicus –  dead? Has
the economics profession moved on to recognize the true irrationality
of humankind? Read on.

The intro and chapter one are currently available. The whole book will be published by Open Book Publishers, about whom I've blogged in the past. Chapter One is an exploration of what 'homo economicus' actually means. Behavioural economics makes much of experimental results that seem to overturn what conventional economics assumes by way of human behaviour. Levine describes the equally prevalent experimental results which uphold the conventional approach, and concludes:

“[C]ompetitive equilibrium predicts the outcome of market experiments with a high degree of accuracy, with experimental markets converging quickly to approximately the competitive price.”

The Unwritten Laws of Finance and Investment

One of my old colleagues, and one of the UK's most experienced financial journalists, Robert Cole, has just published a handy pocket-sized book stuffed with advice about investment that's both sensible and amusing: The Unwritten Laws of Finance and Investment. A rare combination in this genre.

Some of the headings offer basic economic insights, including “There's no such thing as a free lunch.” Some draw on findings from behavioural finance, such as the warning not to be tempted by gimmicky offers such as free air miles – which of us has not fallen for buying an extra pot of face cream to get the 'free gift' of samples, or bought a bar of chocolate at the till for £1 when we went into the store for a magazine?

The book's the ideal length for a tube journey and filled with common sense cover to cover. I'd pair it with John Kay's 2009 book, The Long and the Short of It. One gives the general principles in a completely painless way, the other more detail on how to. Between them, they provide a realistic and thorough guide to investment for non-experts.