Regular readers will know of my interest in shipping containers. It pre-dated Marc Levinson’s excellent [amazon_link id=”0691136408″ target=”_blank” ]The Box[/amazon_link].In fact it must date back a long way – one of my favourite TV series when young was The Onedin Line.

Recently I’ve been following these Postcards from a Supply Chain, and also read Rose George’s [amazon_link id=”1846272998″ target=”_blank” ]Deep Sea and Foreign Going[/amazon_link] (which I reviewed here). The latest in this genre is [amazon_link id=”0262028573″ target=”_blank” ]The Container Principle: How a Box Changes the Way We Think[/amazon_link] by Alexander Klose.

[amazon_image id=”0262028573″ link=”true” target=”_blank” size=”medium” ]The Container Principle: How a Box Changes the Way We Think (Infrastructures)[/amazon_image]

A collection of essays, this touches on the history of the industry and the economics of transportation and trade. But it is more concerned with the wider question of the cultural impact of containerisation. “Containers play as decisive a role in the organization of people, programs, and information as they do in that of goods,” writes Klose. “They not only physically appear in every imaginable place in the city (such as subway stops and airports) and in rural areas, they also appear in such cultural domains as architecture and urban planning, psychology, philosophy, pedagogy, business administration, communications and information, film, television, theatre and art.”

And cliches. Thinking outside the box, anyone?

There are chapters that riff on various aspects of containers, of which my favourite was the one about logistics, which is largely historical. Klose argues that modernity has a logistical logical structure, making the shipping container its “most successful material object to date…. Containerization is a prevailing cultural technology of the 20th and early 21st century.” I think I buy that argument. The book has lots of fantastic illustrations. It suffers a little from critical/media studies-speak but only a little, and more than makes up for it by bringing a different lens to this very familiar object.