I thought I was as concerned as the next person about online privacy and the harvesting of my data by big tech companies. Then I read Exposed: Desire and Disobedience in the Digital Age by Bernard Harcourt and realised that there are people who are far more worried about it than me. This is a very emotional book, and I’m not entirely sure what to make of it. Quite a lot of the material it covers is pretty familiar – for example, it draws on Edward Snowden’s revelations and all that has subsequently been written about them, and refers to books such as Tim Wu’s The Master Switch although it was presumably written before Cathy O’Neill’s Weapons of Math Destruction.

What Exposed does is join the dots to develop a picture of a society which is – not George Orwell’s Big Brother (because it exploits desire rather than repressing it), not a Surveillance State (because it is the state wedded to the private sector titans), not Jeremy Bentham’s (or rather Foucault’s) Panopticon (because the transparency is individualized not mass) – but rather the union of all of these.

The first part of the book sets out the limitations of each of these common metaphors for the digital world, arguing that the links between corporates, spies and governments are so tight they make the old military-indsutrial complex look amateurish. The second part describes what Harcourt refers to as the ‘Expository Society’, describing our willingness to reveal so much about ourselves online. The third part goes on to paint a portrait of a dystopian social collapse, with constant surveillance destroying people’s self-esteem to create passive consumers, and the border between incarceration and constant observation blurring. (In a striking comparison, the book links willingly worn smart watches to electronic tags imposed on offenders.) The final part offers a few (but not many) thoughts on how to resist.

While there is certainly much to worry about in the digital 1984/panopticon/surveillance world, I’d make three observations.

First, this is a very American-centric book. No other country (save perhaps China?) incarcerates or punishes so many of its citizens. Few others, not even the UK, are so thoroughly marketized. Germans have a completely different view of what is unacceptable in terms of invasion of privacy.

Secondlyly, there is another side to some of the phenomena. Harcourt paints as oppressive the ability of digital platforms to match more closely people’s wishes – he callis it doppelganger logic. There is something magical about this too. I thought of The Double Life of Veronique.

Finally, we can as the book suggests take measures to stop generating so much data exhaust for the big companies and spies to hoover up – the final chapter points to some steps. But we can also expect our anti-trust authorities to look closely at the duopoly of online ad revenues, the fraud in the online markets, and we can expect our governments to protect our privacy and identity. European authorities are starting to cotton on to this. We can also shop less, use the digital platforms more to swap or buy second hand – the sharing economy could yet deliver on its promise of subversion.

The most interesting chapter to me (as a statistics nerd) is the one about the evolution from classification by group in the 20th century, and the use of actuarial logic, to algorithmic data mining to pinpoint individual characteristics in the 21st century. I think Cathy O’Neill’s book shows that we are too far away from individual knowledge, in fact, and have a toxic mess of attributing group characteristics to individuals by algorithm. Anyway, this links to the emerging debate about whether there can be too much information for markets to work – insurance markets may collapse, for instance, as insurers learn too much about individuals and move away from group risk.

Anyway, I’m not going to wear an Apple watch, will check my Firefox add-ons, and will use Olio to give and take rather than sell and buy. Exposed goes over the top but it’s surely right that citizens need to worry more about privacy and digital power.

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