Marketcraft: How Governments Make Markets Work by Steven Vogel is a nice overview of the inextricable links between ‘state’ and ‘market’. It would be great to put to rest the concept (still reflected in verbal usage) of government and market as opposites, and the book offers the concept of ‘marketcraft’ as a device to make the point. Markets always require a framework of government action to function at all.

It isn’t as if economists believe there is such as thing as the abstract ‘free’ market – ‘free’ from government ‘interference’. As Vogel very fairly notes (while regretting the use of a competitive equilibrium as a benchmark in any way at all), not only behavioural economics but also institutional economics, market design – and he could have added industrial organisation/competition economics, labour economics, health economics and all the other applied fields – have the market as an embedded institution at their core. Competition economists like me, for instance, know that it takes sustained attention from the institutions of the state to keep a market competitive.

The book – a short one drawing on previous work – compares and contrasts the liberal makrket economy of the US with the co-ordinated market economy of Japan; although Vogel is critical of the ‘varieties of capitalism‘ approach, arguing that it overstates the differences. Liberal market economies are only differently co-ordinated, he believes. There is a tension in the argument, for Vogel argues that the US should become more like Japan while also arguing that Japan’s attempt to become more like the US has failed because it did not take account of the social norms, conventions and culture in which the economy was embedded. (To be fair, he acknowledges wholesal change in the Japanese direction would not be possible.)

Somewhat ironically, Vogel reflects on the same tension in Karl Polanyi’s The Great Transformation, noting that it both asserts that ‘the market’ becomes a separate sphere from society, commodifying a growing territory of life, and that the self-regulating free market is a myth because markets are always socially embedded.

Although the argument the book makes isn’t dramatically new, and I for one need no persuasion about having to think of markets as institutions which can be shaped and designed for better or worse, there are some nice insights. I liked the section on the language we use to perpetuate the ‘free market’ chimera: governments make ‘interventions’ rather than just ‘acting’; we speak of ‘redistribution’ rather than ‘distribution’. It was also a welcome surprise that the book doesn’t set out the usual straw man version of economics. The term ‘marketcraft’ (as an analogue to statecraft) is also very nice. Governments are always ‘intervening’ in markets even if unintentionally. For sure government failure is a real thing, yet there’s no way we can live collectively without collective actions. We call that government.

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