Technology old and new

For the usual kind of slightly random reason, I re-read David Edgerton’s excellent book The Shock of the Old this past week (having read it when published in 2006 as he was an interviewee on an Analysis I was presenting [http://news.bbc.co.uk/nol/shared/spl/hi/programmes/analysis/transcripts/27_07_06.txt]). It’s generally aged very well, and is of course a necessary corrective to technology hype. The main argument is that the history of technology tends to be told as a a breathless account of inventors and shiny new inventions, rather than the more representative but complicated story of economic conditions and uneven diffusion and use. So at any moment in time, many overlapping technologies serving the same basic needs will be in use around the world.  What’s more, the same hype gets recycled. For example there’s a quotation from George Orwell in 1944 complaining that people were over-hyping the ‘death of distance’ due to the airplane and radio, when the same claims had been made before 1914!

It is undoubtedly true that different technologies overlap in use, and indeed there’s quite a large economics literature about diffusion and the need for complementary investments before inventions and innovations deliver productivity benefits.  To this extent, Edgerton is railing against an imaginary foe. He is also very sniffy about the concept of ‘weightlessness’, which he misinterprets as a claim about declining employment shares for primary and secondary sectors of the economy. It is not this, but rather a description of the distribution of value added in the economy, and one that has been borne out fully by trends in the past 2 or 3 decades.

The other point that he seems to me to under-play – oddly, given his emphasis on the importance of contest for the use of technologies – is that they are all social. There are countries unable to provide a reliable electricity supply not only because they are low or mid-income but because they do not have the institutions to support the complex supply arrangements: not just sub-Saharan Africa but also California. Or take the book’s example of the Pill, which it argues is an incremental change in contraceptive technologies. Yes and no. Each of the Pill’s characteristics – women in control, reliable, and not requiring a fitting by a doctor – might seem a small shift from condoms, douches, IUDs and diaphragms, but together they did deliver a compelling new method and a radical change in social relations.

Having said all this, The Shock of the Old is a bracing corrective to techno-hype, something certainly still needed.

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Accounting for progress

I read Stephen Macekura’s The Mismeasure of Progress: Economic Growth and its Critics in proof, and just enjoyed reading it again now it’s been published. People who know about my work won’t be surprised to hear that this is just my cup of tea. The question preoccupies me as much as it ever did – what counts as progress and how do we count it? – along, increasingly, with the issue of who gets to answer the question.

There are now quite a few books about the limitations of GDP, or history of GDP, or both (eg as well as my GDP: A Brief But Affectionate History, Matthias Schmelzer’s The Hegemony of Growth, Philip Lepenies The Power of a Single Number, Ehsan Masood’s The Great Invention, Brett Chrostophers’ Banking Across Boundaries, and more). So Macekura has this recent literature to build on as well as older classics including Alain Desrosieres and Theodore Porter. What he brings is a unified story about the critics of GDP and the System of National Accounts told from the 1940s on, and particularly including the perspective of the economists and statisticians working on or in developing economies.

That the arcana of economic statistics matter is clear from the start: “Accounting and accountability are closely intertwined,” Macekura writes. His framework is James Scott‘s powerful concept of state ‘legibility’. This makes the imperialist habit clear when it comes to the history of national accounting in the colonies of western powers. As one Colonial Office official put it, the UK had to ‘level up’ its colonies, and would do so by increasing their GDP growth. Hmmm. That term is oddly familiar.

The heroes of the tale in some ways are economists such as Phyllis Deane of NIESR and Dudles Seers, founder of the Institute for Development Studies, for their appreciation that economies are not all the same. The fabric of life in low income countries was profoundly different from the standard framework it was supposed to fit. However, western critics of the focus on economic growth – whether for this reason or because of the increasing concern with environmental limits – were in turn criticised by some economists and others from the countries concerned, who considered that to not prioritise growth was a western luxury. “The Limits To Growth report [1972] prompted a strong backlash from experts in the Global South,” Macekura notes. He goes on to argue that, “Growth critics often sought to replace one set of numbers in governance with another. They mounted a technocratic critique of technocracy that claimed the basic problems of contemporary life could be resolved through the use of socially relevant and more specialized data.”

The book ends with a picture of the critics of growth and of GDP (overlapping but certainly not identical sets) in recent times, flagging questions such as the measurement of the financial sector, as well as the ever-more pressing sustainability issues. He ends with a call for a wider set of metrics but also for enfranchising people to participate in the debate about progress. There is certainly quite widespread interest in matters of measurement, for all kinds of reasons, now. GDP is rapidly losing its legitimacy but the need for the social accounts that enable accountability is more important than ever.

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What you need to know about Strongmen

I’m biased about this one: my dear friend Professor Ruth Ben-Ghiat at New York University has a new book out. It’s Strongmen: How They Rise, Why They Succeed, How They Fall. The book looks at how personal authoritarian regimes come about in democracies or  through democratic processes, and covers strongmen ranging from Hitler and Mussolini, Mobutu and Pinochet, to Putin and Trump. It’s an illuminating approach because the book discusses their common tactics and features across time and space – for these types learn from each other – and also tracks changes, for instance in the use of different types of media over time. The book also ends on a cheerful(ish) note: strongmen do fall. And the more personal their authoritarianism, the more inevitable that end is. Their methods are counter-productive in the end because they do not govern well, people can eventually lose their fear of opposing publicly the regime and resistance has an impact, and they age: posing with no shirt doesn’t work so well as muscles sag.

Anyway, do read it. It’s so relevant. I’m not going to celebrate Trump’s defeat until he actually goes. There are a lot of wannabe authoritarians around elsewhere as well as the ones we have currently in countries such as Hungary or Turkey. This book has great insights about the dynamics of strongmanism, which I fear will not go away any time soon.

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If/then

Earlier this year I read Jill Lepore’s These Truths, which made me eager to read her new book, If Then: How One Data Company Invented the Future, as soon as possible. It didn’t disappoint – although I had a couple of reservations about it. More on that later.

The book is the story of a company, Simulmatics, formed by a PR man, Ed Greenfield, and an MIT political scientists, Ithiel De Sola Pool. It aimed to apply computers to the prediction of human behaviour: feed the machine enough data and it would be possible to predict election outcomes, among other social phenomena, and more importantly manipulate them. The convergence of data, computational power and Mad Men behaviourist techniques seemed inevitable and unconquerable. The parallel with the same again this time round but more so is striking, and the book ends with the comparison.

Along the way, Lepore tells a rattling good story about American politics in the late 1950s through to the Vietnam War and Nixon, about the first application of computers to social issues (and Madison Avenue was onto the opportunities early), and also about gender politics. Right from the start, there was a culture of computer bros, hostile to women: “Women’s knowledge was not knowledge.” The cast of characters is fantastic. Many of them I’d never heard of – Eugene Burdick, the best-selling author of thrillers and leading political scientist, anyone? Lepore also writes like a novelist, and an excellent one at that.

That is in fact one of my reservations. Among the notes I was taking were notes on craft – this is genuinely a page turner. And yet ….. when the text gets into the interior lives of the wives of the men, I wonder how she knows? Are there really enough letters and diaries, or is this indeed embroidery?

The other is that I hungered for more context about the impact of behaviourism and of cybernetics, and the broader environment of computerised social engineering. For example, Stafford Beer had his own US consultancy applying cybernetics, going to Chile in the early 1970s to assist with Project Cybersyn (the subject of Eden Medina’s wonderful book Cybernetics Revolutionaries). If Then does acknowledge the early use of computers in advertising but Norbert Wiener gets but a passing reference. And even though Simulmatics failed – so many of its projects turning out disastrously – there is surprisingly little scepticism about whether computers can in fact predict and manipulate humans,  whether Simulmatics or their modern day equivalents in Facebook and Cambridge Analytica.

Having said that, If Then is a wonderful book, highly recommended. Lepore was interviewed by David Runciman in a great episode of Talking Politics for those who’d like another taster – it focuses mainly on those disturbing modern parallels.

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Fracturing and building

The Age of Fracture by Daniel Rodgers was strongly recommended by one of my followees, Paul Nightingale, on Twitter and he made it sound like just my cup of tea. Which it is. It’s an intellectual history of late 20th century America, and the way the public sphere of ideas transitioned from a focus on institutions and social relations to an individualist perspective. This was most apparent in economics, which is where the book starts, but spread across many domains of policy and research – the book has chapters on race, class, gender, as well as politics in general. The hinge was the late 1970s/early 1980s, just about the time I spent four years living in the US, so reading this brought back many memories of that first Reagan term, the rise to prominence of Newt Gingrich, and the ‘declinist’ bestsellers published a few years later, Bloom’s Closing of the American Mind, Lasch’s Culture of Narcissism.

Age of Fracture is beautifully written, and I was particularly impressed by its scope – the breadth of knowledge of so many different domains is amazing. In the chapter (‘The Rise of the Market’) on the rise of abstract rational expectations economics, divorced from time, place and relationships, Rodgers gives a masterly summary of the evolution of the discipline. “The new intellectual movements in economics pushed to its limits the extent to which society could be analytically dissolved altogether into its individual utility-maximising parts.” As the chapter points out, the victory of this approach was never total, and by the end of the 1990s was moving on to a new focus on institutions, transactions costs, behaviour and networks. Nevertheless, individualism became the leitmotif of the public realm of ideas – and on the British side of the Atlantic too.

The transatlantic traffic was not all one way. The chapters on race and particularly gender emphasise the role of French post-structuralism, which swept over cultural studies and much of the humanities, and still seems to be destroying those departments. In paving the way for a sense of identity as something self-determined, it created a libertarianism of the left alongside the market libertarianism of the right. In both cases, Rodgers writes, “The libertarian vision of society was radically timeless.” Voluntary identities, voluntary transactions, are disembodied from actual history. Whether rational expectations economics or the originalist perspective on the US constitution, time – future or past – is instantly accessible. Both featured the desire to “locate a trap door through which one could reach beyond history and find a simpler place outside of it.”

The book is wisely silent on whether the climate of ideas is changing now, amid the storms of pandemic, authoritarianism rising in the US and elsewhere, social fracture. It reminded me of this comment in Elinor Ostrom’s Nobel lecture (flagged up on Twitter recently by Nicholas Gruen): “Designing institutions to force (or nudge) entirely self-interested individuals to achieve better outcomes has been the major goal posited by policy analysts for governments to accomplish for much of the past half century. Extensive empirical research leads me to argue that instead a core goal of public policy should be to facilitate the development of institutions that bring out the best in humans.”

Quite. But fracturing is easier than building. ‘Building back better’ is harder still.

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