Standards

Colleen Dunlavy’s Small, Medium, Large is an interesting and thought provoking read – and relevant to today’s debate on industrial policy. It’s a relatively short book, a history of the emergence of standards in US goods in the 1910s and 1920s. For example, in 1918-21 there were 78 different mattress sizes on the market and in 1922 the industry agreed to bring this down to 4 standard sizes, the ones we still use in the US and UK (apart from Ikea’s!). I write ’emergence’ but the book tells the fascinating history of the way industry agreements were brokered by the US government. During the years of US participation on World War 1 this was for reasons of prioritising production capacity and materials for the war effort. In the 1920s and beyond it continued at the behest of Herbert Hoover as Commerce Secretary in a drive to improve the productivity of US manufacturing. This took places under the auspices of a division ofhte Department with the wonderful name of Division of Simplified Practice (‘Simplified Practice’ sounded less socialist than ‘standardisation’.) Making multiple models in short production runs meant US firms could not capture economies of scale. Meanwhile in the UK and Germany separate standardisation drives were under way.

Of course, this meant not giving customers what they had wanted in terms of variety and choice – it was the Henry Ford approach of any colour you like as long as it’s black. A Ford executive is quoted as saying, “We standardized the customers.”  Officials railed against the “excessive mulitiplicity of styles” as wasteful.  The customers got mass production and lower prices in return, but they were kept out of the government-organisaed co-ordination between producers. Of course, another word for this might be ‘collusion’ and the book notes the obvious tension with anti-trust policy. By definition, if competition occurs over price rather than variety or attributes, this kills small producers.

Anyway, the history was new to me, and the book set me thinking about the role of standards. There has been a proliferation of variety and personalisation of goods because the technological possibilities have made this cheap enough to do without losing the benefits of flexible and rapid manufacturing. Yet as the well-known Marc Levinson book The Box pointed out, some standards have transformative productivity effects – the GSM mobile phone standard would be another example. This seems a highly relevant question now as we continue the ‘war on carbon’ – when is avoiding waste a good rationale for enforced co-operation over technical standards? At what level of the production or technology stack should governments want standardisation – requiring collaboration – so as to enable competition and variety at higher levels – for example in generative AI now? The dimensions along which firms compete are to some extent a social choice variable.

 

The future of the factory

I read my colleague Jostein Hauge’sThe Future of the Factory in proof and never got round to the finished book until now. It’s a very nice synthesis of the impact of four ‘megatrends’ on manufacturing. These four are the rise of the service sector as a share of output, digital automation, globalization and ecological crisis.

After an introductory chapter introducing industrial policy in historical perspective – opening with Alexander Hamilton in life as well as on stage – each trend gets a chapter on how it is shaping industrial activity. One conclusion is that the phenomenon of ‘servitisation’ in manufacturing –  including outsourcing associated high value services – is significant and can lead people to underestimate the importance of manufacturing. The book also argues that the impact of digital automation is exaggerated – it will displace some activities and tasks but there is a lot of hype. It also argues that the retreat from globalisation is similarly over-stated, and the debate disguises power asymmetries between western multinationals and firms in their low or middle income supply chain countries. And the environmental crisis is a further source of this economic and political asymmetry.

The conclusion is that, “in a world of technological change and disruptions, industrialization and factory-based production remains a cornerstone of economic prgoress. Jostein welcomes the recent revival of industrial policies but calls for a focus now on the global South and the place these countries have in the network of production. The book ends with a call for a fairer kind of capitalism than the current model.

All of this is packed into a compact and very readable book. And I’m glad I’m not the only person who saw Hamilton The Musical and wished there had been more economic policy in the show…Screenshot 2024-01-23 at 16.03.49

Use it or lose it – semiconductor version

I highly recommend Chris Miller’s Chip War: The Fight for the World’s Most Critical Technology. It starts with the history of the development of semiconductors, which might be familiar from other Silicon Valley histories (such as Margaret O’Mara’s also excellent The Code). But the book then goes on to less familiar and more recent territory, encompassing the technological changes needed to manufacture ever-more precise chips and the huge scale, complexity and sophistication of their fabrication. This introduces companies that have recently become familiar (AMSL in the Netherlands, making the machines that are needed to do the fabrication, and TSMC in Taiwan, which produces more than 90% of the most advanced chips) – and also others key to the process that are still not very well known in general.

The narrative arc is a steady shift from US leadership in both technology and manufacturing, to Asian leadership in manufacturing and rapid catch-up – especially in China thanks to large-scale subsidies and IP theft – in some slices of the technology. The result is an extraordinarily complex global supply chain with a number of very narrow 1 or 2 firm bottlenecks. The best to hope for seems to be a version of the Mutually Assured Destruction doctrine: no country can afford disruption. The worst? Massive disruption of all aspects of modern economic life.

That there would be some shift seems inevitable: as East Asian economies developed in the late 20th century they would always try to move up the value chain into more sophisticated sectors. However, the book is quietly but strongly critical of the pro-globalisation philosophy of the US (and rest of the west) that gave up on retaining core manufacturing and engineering competencies at home – their loss didn’t matter until it really did, with the re-emergence of geopolitical strife. As the book puts it, there was a “liberal internationalist ethos that guided officials of both political parties amid America’s unipolar moment.” Yet Andy Grove’s paranoia was valid, when he said in the early 2010s: “Abandoning today’s ‘commodity’ manufacturing can lock you out of tomorrow’s emerging industry.” (One of the best summary articles making eactly this point is Gregory Tassey in JEP in 2014.)

There is a lot of interesting detail. For example, I hadn’t realised how much Darpa focused on educational infrastructure – funding students and workshops, and university computer equipment, as well as futuristic tech research. There are lots of great examples of the difficulty of copying advanced chip technology because of the necessary tacit knowledge: for instance, every AMSL photolithography machine comes with a lifetime supply of AMSL technicians to tend to it. This is either hopeful – China will find it hard to catch up fully –  or not – the US or EU will not be able to catch up with TSMC because of the latter’s vast embedded know-how. Another example is the fact that defence dollars bought 72% of all integrated circuits produced in 1965, but Robert McNamara’s deffence budget cuts led Robert Noyce of Fairchild to bet on the consumer market and slash chip prices from $20 to $2. Annual US computer sales went from 1000 in 1957 to 18,700 a decade later.

All this and much more. The book has no easy policy solutions but is an essential contribution to current debates about industrial policy.

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Making economic miracles

I’ve always really liked Michael Best’s 2001 book The New Competitive Advantage, and his latest, How Growth Really Happens: The Making of economic miracles through production, governance, and skills is a worthy successor. Best, who has vast experience of visiting businesses and learning in detail how they produce their goods and services, centres his account on the idea of a ‘capability triad’. Growth requires success in three linked domains: skills, a production system and a business model. Note how largely intangible these capabilities are – this is not a matter of investing in capital equipment or even inventing molecules or gadgets. Policies should aim at ensuring businesses can access or develop these capabilities, broadly understood, rather than taxes and subsidies.

The book has a number of examples, historical and more recent, illustrating the concepts, ranging from the wartime transformation of the US economy to modern Greater Boston’s reinvention to the present loss of production capabilities and skills in the US; from the UK’s postwar relative decline to Japan and China’s more recent experience.

There is also a chapter looking at the tradition of thinking about production systems and capabilities in the history of economic thought. Smith is there but also some names too often overlooked in modern economics: Charles Babbage; work on increasing returns models by Thomas Schelling and Paul Krugman, following in the footsteps of Alfred Marshall and Allyn Young (author of a 1928 article ‘Increasing Returns and Economic Progress’; and above all Edith Penrose. I knew too little about her work until a fine biography by Angela Penrose, No Ordinary Woman, sent me to it earlier this year. Given the obvious prevalence of increasing returns in modern economies, it’s high time to revisit this tradition.

The book ends with some reflections about the links between the productivity slowdown of the past 10 years and diminishing capabilities in the affected economies it mainly looks at the US here. Like a growing number of others (see for instance this article by Gregory Tassey), Best argues that the worst long-term consequence of offshoring has been the loss of know-how embedded in production systems and skills. The way to address this? A policy framework aimed at strategic economic development, something that has been lost from the vocabulary of policy for a generation, although tacitly recognised perhaps in the UK’s debates about an industrial strategy.

There’s a mass of interesting detail in the book – perhaps too much compared to the more reflective sections, but then the ideas do pick up on Best’s earlier work where there is much more on the conceptual framework. How Growth Really Happens is well worth a read, along with the earlier book – so much so it’s on the Enlightened Economist Prize 2018 longlist.

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Hot grease and cotton dust

Joshua Freeman’s Behemoth: A History of the Factory and the Making of the Modern World starts – of course- with the cotton mills of northern England during the Industrial Revolution. The early chapters had a (reverse-)Proustian effect, reminding me of the distinctive assault on the senses of taking my dad his lunch in his spinning mill, where he was a mule operator, or going to see my aunties in their weaving shed: the rhythmic clatter of the machines, the smell of hot grease and cotton dust. But they were small factories. The book’s theme is the economic and cultural role of giant factoriesm behemoths.

It’s an engrossing read, progressing from Manchester in England – inspiration for Marx and Engels (the latter running a mill there) – to the New England textile industry and the American System; the late 19th century enthusiasm for factories and manufactures with the Crystal Palace Exhibition and other grand fairs; Ford and Fordism; Soviet Gigantism; the Cold War era of mass production; and ending with the giant plants in China and elsewhere in Asia today.

The book notes the magnetic appeal of big factories, even for their social critics. This started early. In the 19th century, campaigners’ indignation focused on conditions of work in the new factories, including their use of child labour. Quite right too. Yet, Freeman notes, “The novelty of the factory system drew attention to the exploitation of its workforce, while the long-standing exploitation of agricultural workers, domestic producers, servants (encompassing twice as many women as in the textile industry) and others went largely unnoted by politicians, journalists and writers, who had little interest in the lower classes.” (The same is true now of the commentariat’s focus on ‘gig’ work via digital platforms; there are lots of worse jobs around.)

For much of their history, factories have been seen as symbols of modernity – including in the arts, especially by photographers such as Margaret Bourke-White or Alexander Rodchenko. In the late 19th century again, the structures of industry represented the Sublime. The link of the huge factory complex with modernity was particularly striking in the newly industrialising Soviet Union – and one of the things I learned from the book was how much that had depended on American engineers, designers, foremen, trainers in the 1920s and 1930s. The Soviet sphere continued to manufacture on a giant scale until 1989. As a journalist in 1990, I visited the Ganz Elecrtic plant near Budapest, up for sale to western investors. Steel went in at one end, everything from buses and lightbulbs emerged at the other. Some giant plants even had steel mills, integrating the entire vertical chain.

Yet in the US the biggest companies moved away from their emphasis on huge plants like Ford’s River Rouge – a tourist destination and much photographed and celebrated – in part to reduce their vulnerability to organised labour and industrial action. The need for labour and the constant to and fro in power relations is one of the threads running through the book. Freeman argues that unionization and labour power get too little attention in the economic literature on industrial location, which I think is right. The communist countries were able to continue on the behemothic scale because unions were part of the social state.

The book ends with China’s giants, such as Foxconn City. Why are they still so big, Freeman asks? These are not long and complex production lines like those involved in building a modern car or an aircraft. And there are diseconomies of scale in terms of management and organisation – not to mention hiring and managing such a large workforce – which one might have expected to lead to production on a smaller scale. His answer is that scale today serves the retailers, not the manufacturers. The focus on marketing and branding by the likes of Apple or Nike means they want consistent, timely and huge runs of new products. Modern communications – virtual and physical – have made contract manufacturing possible on this immense scale. Many western manufacturers outsourced their manufacturing from the mid-1990s. So whereas 19th and 20th century giant factories were public marvels – criticised, yes, but also admired, visited, debated – 21st century factories in China are dull boxes surrounded by walls and rarely photographed.

Still less do they inspire poets like Walt Whitman, who wrote of the sublimeness of steam power. The poetry quoted here is by a young Foxconn worker who committed suicide: “They’ve trained me to become docile/Don’t know how to shout or rebel/How to complain or denounce/Only how to silently suffer exhaustion.”

Being a factory worker has always been exhausting, draining, deafening, dangerous – for all that there are worse alternatives. Although unions briefly won great gains for (male, long-term) factory workers in the mid-20th century, leading some people now to romanticise blue collar jobs and factory communities, I’m happy to see robots taking over ever-more of the work. And yet, and yet, factories are still fascinating.

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